Emirates Airlines recently upgraded Casey Neistat to first class. He filmed the experience, and it’s a nine-minute testament to obscene flying decadence.
There’s a drinks bar that magically slides out of the windowsill at the push of a button. There’s a cooked-to-order menu that includes 21-year-old scotch and caviar. There’s all kinds of swag, including slippers and pajamas, and a chair that converts to a bed (complete with a flight attendant to make it). Set largely in a secluded pod with a set of mechanical doors, there’s also the centerpiece—a five-minute shower at 43,000 feet above sea level.
The airline gave the YouTube filmmaker a courtesy bump on a 14-hour flight from Dubai to New York. And while the resulting video emphasizes that the company didn’t pay Neistat for the coverage, it certainly got incredible value out of the deal. More info
By Gabriel Beltrone www.adweek.com