Abu Dhabi: Etihad Airways is investing in digital infrastructure, with plans to have an innovation hub to create a new digital platform.
Peter Baumgartner, the Abu Dhabi-based airline’s chief executive officer, said that the Etihad Innovation Centre in Abu Dhabi will house a digital innovation hub aimed at boosting services on board its flights.
“The digital innovation hub will be the infrastructure and the way we work on the digital future of the guest experience because I’m very clear in my mind that the next innovation, the next big break, isn’t necessarily a great first class or economy seat.
“It will be on how you’re able to personalise, customise, tailor our services offering to the individual requirement of the guests, and that has a lot to do with digital technology,” Baumgartner told reporters. More info