Emirates to launch new first class product ‘this year’ – Sheikh Ahmed

Emirates is to launch a brand-new First Class product "by the end of 2017", the group's chairman Sheikh Ahmed bin Saeed Al Maktoum told reporters on Tuesday.

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Emirates is to launch a brand-new First Class product "by the end of 2017"

Emirates is to launch a brand-new First Class product “by the end of 2017”, the group’s chairman Sheikh Ahmed bin Saeed Al Maktoum told reporters on Tuesday.

There have been whispers of a new First Class product on Emirates for at least a year but the airline has remained tight-lipped, focussing instead on it’s new business class fold-down seat that features in the B777-300ERs Emirates was due to take delivery of at the end of last year.

But Sheikh Ahmed said the new product would be ready for launch by the end of this year. He declined to give details but previous reports have suggested the product could be more similar to a luxury first-class train cabin, than an airline seat.

Sheikh Ahmed said: “What you will hear and what we will launch by the end of the year…We will come up with a new product in the First Class.

By Sarah Townsend  arabianbusiness.com

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